Loyalty Promotion — Pizza Chain
Client
A pizza restaurant chain experiencing chronic mid-week sales decline.
Problem
Traffic was consistently low during mid-week periods. The chain needed a way to drive customer visits on Wednesdays and transform light traffic days into profitable ones.
Solution
Gravitas India developed a custom CRM & Loyalty Program with integrated POS hardware and software. The promotion offered 50% off premium menu items to registered loyalty card members across four targeted Wednesdays (mid-January to mid-February). Rewards were automatically loaded onto loyalty cards in real time when guests identified themselves at the POS, with redemption restricted to 4pm–closing and unused rewards auto-expiring at end of day.
Technology
CRM Platform POS Integration Loyalty Cards Email Campaign Real-time Processing
Results
Light mid-week traffic was transformed into heavy traffic days. The four promotion days saw an 84% increase in unique loyalty guests versus the previous four mid-week periods. Overall loyalty spending increased by more than 65%. Loyalty checks (net of discount) were 10% larger than the average guest check. As a bonus, loyalty program enrollment tripled after just four weeks of the promotion.