EV
Service No. 08

Events & BTL Marketing

Complete event management, exhibition booth design, rewards & recognition programs, and promotional campaigns.

Flawless Execution
EVENTS

Core Capabilities

End-to-end event and BTL marketing services that create memorable brand experiences.

01

Corporate Events

Conferences, seminars, product launches, AGMs

02

Exhibition Booths

Custom-designed trade show booths and displays

03

Brand Activations

On-ground promotional campaigns, roadshows, sampling drives

04

Rewards & Recognition

Employee appreciation and incentive programs

05

Fabrication & Setup

Stage design, lighting, AV, and event production

06

Promotional Campaigns

BTL materials, merchandise, and collaterals

WORK

How We Work

Three steps from strategy to flawless execution.

01

Understand & Plan

Define objectives, audience, budget, logistics.

02

Design & Execute

Create assets, coordinate vendors, manage operations.

03

Measure & Follow-up

Gather feedback, analyze results, provide post-event report.

SHOWCASE

Recent Projects

Highlights from our event and BTL portfolio.

Corporate Event Management
View Project
Business Event Planning
View Project
Corporate Event Coordination
View Project
Professional Event Management
View Project
Exhibition Booth Design
View Project
Exhibition Booth Implementation
View Project

Frequently Asked Questions

Your questions about Events & BTL Marketing, answered

We manage a wide range of BTL (below-the-line) events: product launches, brand activations, trade show exhibits, roadshows, corporate events, college campus activations, retail POP/POS promotions, sampling campaigns, sponsorship activations, and private corporate gatherings.
Yes, we handle end-to-end event logistics including venue scouting and booking, vendor coordination (catering, audio/video, staging, lighting), transportation, accommodation for outstation events, permissions and licenses, security, and on-site management.
We establish clear KPIs before the event: footfall/attendance, lead capture (QR scans, business cards collected), social media engagement (check-ins, shares, hashtag usage), samples distributed, on-site sales, and post-event conversion tracking. A detailed post-event report is provided with ROI analysis.
BTL event budgets vary widely based on scale: small activations (single location, basic setup) start from ₹50,000. Mid-size events (2-3 locations, branded setup, staff) range from ₹2-10 lakhs. Large-scale campaigns (multi-city, multiple activations) can range from ₹10-50 lakhs or more.
We recommend booking at least 4-6 weeks in advance for most BTL events. Large-scale or multi-city campaigns require 8-12 weeks of lead time for venue booking, vendor coordination, creative development, production, and staffing. We can accommodate rush requests with 7-10 days notice for simple activations.